IMPACT
Those who suffer some of the most dire consequences of climate change contribute the least to its causes. This is where our film ends and the work begins.
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Through an impactful campaign focused on education and raising awareness of the film's challenging yet essential themes, our goal is to shift attitudes, broaden perspectives, and inspire action. The core of our impact strategy is to empower people worldwide to discover and resonate with the film's message, utilizing the tools we provide to initiate their own movements and foster the independent growth of the campaign. We aspire for the campaign to extend far beyond our immediate reach and have a ripple effect that reaches a wider audience.
IMPACT CAMPAIGN OBJECTIVES
1
EDUCATE
Create and distribute a robust and adaptable study guide that effectively disseminates the key themes addressed in the film. The study guide aims to foster critical thinking and encourage meaningful discussions among participants across different regions and around the world, promoting a deeper understanding of the film's message.
2
ELEVATE
Provide support and a platform for organizations like IMPACT, an indigenous-led organization based in Laikipia. IMPACT is dedicated to safeguarding the rights of marginalized pastoralist communities in the region. By highlighting and endorsing their efforts, the campaign aims to raise awareness and give prominence to their important work, generating increased support and resources for their cause.
3
MOBILIZE & INSPIRE
Utilize the film as a powerful tool to mobilize and inspire specific groups within and beyond the region. The campaign seeks to leverage the film's impact to initiate meaningful and equitable discussions, serving as a launchpad for dialogue on pressing social issues. By rallying diverse communities, the campaign aims to encourage active participation, collaboration, and the pursuit of positive change on both local and global scales.